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Nation's Restaurant News
Data: Interest in gluten-free eating has not waned
Tara Fitzpatrick 1 Sep 14, 2018

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Americans are tweaking their diets
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44 percent of American consumers report experimenting with some type of diet or eating approach in the past year.

More than one in ten consumers are going GF
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11 percent of consumers who are experimenting with their diet have been going gluten-free in the past year, for a variety of reasons (more on that later).

Other popular diets
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10 percent have taken on vegetarian eating, 9 percent have focused on whole foods and 5 percent say they are paleo 4/ever (or at least the past year).

Try it, you might like it
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More than one-fourth of consumers (27 percent) reported purchasing gluten-free products in the past three months.

Reasons why
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The majority of people—35 percent—tried gluten-free products because they “wanted to try something new.”

Quest for wellness
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According to the report, “the desire to simply explore other ways of eating that may be healthier is particularly true of gluten-free purchasing.” Healthier eating (30 percent) and weight loss (23 percent) were the next most popular reasons to delve into a gluten-free diet.

Other diets for weight loss and wellness
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9 percent of consumers are dabbling in juice cleanses/detox, another 9 percent are going with Weight Watchers and 6 percent are trying intermittent fasting, a method thought to make weight loss happen faster than overall reduction of calories.

Buying it for someone else
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21 percent are buying gluten-free products for someone else who is avoiding gluten.

Just for the taste of it
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14 percent of those who bought gluten-free food in the past month said they believe it tastes better.

Medical reasons
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Just 11 percent of those going gluten-free report a gluten sensitivity, and 6 percent say they are allergic to gluten.

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