Consumer Picks 2013: Limited-Service rankings

Mar 25, 2013

The following rankings cover the 100 Limited-Services chains in the 2013 Consumer Picks survey. Overall Scores represent the percent of respondents who said a chain was “excellent” or “good” in all attributes, which are then weighted by the importance determined by the survey respondents, and averaged. Likely to Return is not used to calculate Overall Score, and reflects the percent of respondents who said they “definitely” or “probably” will visit the chain again. Click through each chain to see all attribute scores. Return to Consumer Picks >>

Rank	Chain	Overall Score
1	In-N-Out Burger	69.70%
2	Cold Stone Creamery	68.40%
3	Papa Murphy's Take 'N Bake Pizza	68.10%
4	Marble Slab Creamery	66.30%
5	Ben & Jerry's	65.20%
5	Krispy Kreme Doughnuts	65.20%
7	Chick-fil-A	64.80%
8	Pei Wei Asian Diner	64.20%
9	Chipotle Mexican Grill	63.90%
10	Bruster's Real Ice Cream	63.80%
11	Potbelly Sandwich Works	63.40%
12	Souplantation / Sweet Tomatoes	63.00%
13	Haagen Dazs	62.90%
14	Panera Bread	62.80%
15	Jamba Juice	62.40%
16	Zaxby's	62.20%
17	Jason's Deli	62.10%
18	Corner Bakery Caf�	61.90%
19	Jersey Mike's	61.80%
20	Rita's Ice	61.30%
21	Penn Station East Coast Subs	60.30%
22	Firehouse Subs	60.20%
23	McAlister's Deli	59.50%
24	Smoothie King	59.40%
25	Starbucks Coffee	59.30%
26	Fuddruckers	59.10%
27	Noodles & Company	59.00%
28	Culver's	58.40%
29	Carvel	57.90%
30	Bruegger's Bagel Bakery	57.60%
31	Caribou Coffee	57.30%
32	Wingstop	57.20%
32	Moe's Southwest Grill	57.20%
34	Schlotzsky's Deli	56.50%
35	Einstein Bros. Bagels	56.30%
36	Baskin-Robbins	56.10%
37	Qdoba Mexican Grill	56.00%
38	Golden Corral	55.90%
39	Jimmy John's	55.80%
40	Braum's Ice Cream & Dairy Stores	55.60%
41	Ponderosa / Bonanza Steakhouse	55.40%
41	Five Guys Burgers & Fries	55.40%
43	Sizzler	55.30%
44	Mrs. Fields Cookies	55.00%
45	Baja Fresh Mexican Grill	54.90%
46	Papa John's Pizza	54.50%
47	Steak n Shake	54.30%
48	Charley's Grilled Subs	54.00%
49	Ryan's	53.90%
50	Pizza Inn	53.10%
51	Subway	52.90%
52	Cinnabon	52.70%
53	Boston Market	52.10%
54	Hungry Howie's Pizza	51.50%
54	El Pollo Loco	51.50%
56	Round Table Pizza	51.40%
57	Fazoli's	51.20%
58	Tim Hortons	50.90%
59	Whataburger	50.70%
60	Bojangles' Famous Chicken 'n Biscuits	50.40%
60	Old Country Buffet	50.40%
62	Godfather's Pizza	50.20%
63	HomeTown Buffet	49.90%
64	Rally's Hamburgers	49.60%
65	Pizza Hut	49.20%
66	Dunkin' Donuts	48.70%
67	Panda Express	48.60%
68	Dickey's Barbecue Pit	48.50%
69	Captain D's Seafood	48.10%
70	Quiznos Sub	47.80%
71	Wendy's	46.70%
72	Sonic Drive-In	46.40%
73	Au Bon Pain	46.30%
74	Auntie Anne's Pretzels	46.20%
75	Arby's	45.90%
76	Domino's Pizza	45.40%
77	CiCi's Pizza	45.20%
78	Del Taco	44.40%
78	White Castle	44.40%
80	Popeyes Chicken & Biscuits	44.30%
81	Dairy Queen	44.20%
82	Orange Julius	43.90%
82	Carl's Jr.	43.90%
84	Taco Bell	43.80%
85	Hardee's	43.20%
86	Taco John's	43.10%
87	Jack in the Box	43.00%
88	Krystal	42.50%
88	Little Caesars Pizza	42.50%
88	A&W Restaurants	42.50%
91	Blimpie Subs & Salads	42.30%
92	Checkers	41.90%
93	Church's Chicken	40.90%
94	Wienerschnitzel	40.70%
95	Long John Silver's	40.50%
96	KFC	39.90%
97	McDonald's	39.30%
98	Burger King	35.60%
99	Sbarro Italian Eatery	34.90%
100	Chuck E. Cheese's	33.40%

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