CMO Nick Chavez said the wraps check several boxes for younger consumers with families, including boneless, portable and value-oriented.
Virtual brands are tapping into the Gen Z-driven creator economy, while legacy brands are also trying to attract younger consumers with growing spending power.
Here to share her key takeaways from Yum Brands’ investor day is executive editor Alicia Kelso
KFC is testing several technologies around the world to create more consumer access and ease operations.
Taco Bell CEO Mark King said the chain has big opportunities to grow its lunch and breakfast dayparts, and its footprint, to be on par with McDonald’s.
Yum Brands has raised its long-term growth algorithm to 5% unit growth, 7% system sales growth and 8% operating profit growth.
Yum CEO David Gibbs said the company's brands' offerings are broad enough to appeal to consumers across every demographic.