Wingstop Inc. is known for its menu of bone-in and boneless wings and tenders with 11 different seasonings and sauces.
The company was founded in 1994 in Dallas, and its headquarters remain there.
The company has invested broadly in its digital platforms, planning a $10 million investment in 2021 alone, as it works toward the stated goal of digitizing all its transactions. In the first quarter of 2021, about 63.6% of orders came through digital channels, compared to 43.3% of those in the prior-year period.
Wingstop plans to take its domestic digital platform to its restaurants globally. In April 2021, Wingstop announced a deal for 100 new restaurants in Canada over the next 10 years, and those would be the first to adopt the new digital channels. The first restaurant in the Canadian agreement is expected to open in Toronto in 2022.
As of March 27, 2021, Wingstop had 1,579 restaurants systemwide. That included 1,404 restaurants in the United States, of which 1,371 were franchised and 33 were company-owned, and 175 franchised restaurants in international markets.
Segment: Fast Casual
Restaurant Segment: LSR Chicken
Number of Locations: 1,359
2020 Sales: $1.608 billion
Source: Datassential Firefly 500
CEO: Charlie Morrison