Moe’s Southwest Grill
Moe’s Southwest Grill is an Atlanta-based subsidiary of Focus Brands (parent company of Auntie Anne’s, Jamba and Carvel), and the third-largest fast-casual Mexican restaurant in America after Qdoba.
Moe’s (whose name derives from the acronym, “Musicians, Outlaws and Entertainers”) was founded in 2000 by Raving Brands. Focus Brands purchased the fast-casual chain from Raving Brands in 2007. Moe’s is known for its burritos, burrito bowls and quesadillas, as well as its fresh salsas.
In 2018, Moe’s unveiled a new look, logo and brand identity, with then-president Bruce Schroder telling Nation’s Restaurant News that they “don’t want to just be a burrito shop anymore,” that they want to specialize more broadly in Southwestern food. The newer look would emphasize bold flavors and street food, and a renewed brand focus on the “Untamed Southwest.”
Key Data: Moe’s Southwest Grill
Segment: Fast Casual
Restaurant Segment: LSR Mexican
Number of US locations: 676
2020 Sales: $676.7 million
Source: Datassential Firefly 500
President: Erik Hess
Parent Group: Focus Brands