Development and digital remain the headlines for Yum Brands, with digital sales now generating 45% of the company’s overall sales, or about $30 billion.
KFC’s Rewards program allows customers to earn points on their orders via the chain’s app and website.
KFC’s Smash’d Potato Bowls are part of the chain’s continued focus on boneless, portable offerings to attract younger customers.
In addition to adding a new chief operations officer, KFC U.S. has also named a chief new concept officer.
More restaurant brands, big and small, are shifting their marketing dollars away from traditional advertising toward influencer relationships.
Former CEO of Long John Silver’s joins Ascent Hospitality family-restaurant division
Vijay Sukumar is tasked with making the restaurant’s menu relevant to core consumers while also attracting younger consumers who prefer boneless chicken formats.
