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Walk-On's Sports Bistreaux has named Luke DeRouen as its first chief marketing officer.

Walk-On’s Sports Bistreaux names Luke DeRouen first CMO

Casual-dining concept creates role to oversee branding and engagement

Walk-On's Sports Bistreaux has named Luke DeRouen to the new position of chief marketing officer, the company said Wednesday.

The Baton Rouge, La.-based company, which has more than 50 locations, said DeRouen will oversee all of the marketing functions involved with the brand along with beverage innovation, new menu testing and consumer engagement.

Walk-Ons-Luke-DeRouen-CMO.jpgDeRouen most recently served as vice president of brand experience and engagement at Buffalo Wild Wings, the division of Inspire Brands, and earlier worked with Arby’s Restaurant Group Inc.

"His wealth of knowledge and outstanding industry experience aligns with our Walk-On's Way mentality,” said Brandon Landry, CEO and co-founder of Walk-On's, in a statement. “We're confident that Luke will be a tremendous asset for our company."

DeRouen said he was excited to return to his Louisiana roots. “With a unique, quality-first menu, connection to sports and most of all the people and culture in place, we have an incredible story to tell and a massive opportunity to continue building this brand so consumers across the country can experience what sets Walk-On's apart,” he said.

In addition to creating the CMO role, Walk-On’s announced the promotions of six executives, including: Tony Caballero as senior vice president of operations; Bobby Fradella as vice president of training; Charlie Kelly as vice president of talent acquisition; David Bruno as director of new partner training; Keegan Lanier as director of core training; and Chris Williams as director of brand culture.

"Tony, Bobby, Charlie, David, Keegan and Chris have all displayed tremendous leadership during their time at Walk-On's, and their collective knowledge brings value to our brand and our franchise partners," said Scott Taylor, Walk-On’s president and chief operating officer.

Walk-On's Sports Bistreaux was founded in 2003.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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