Skip navigation
Texas Roadhouse_Q1-2022-Price-Increase-Little-Impact-Traffic.jpg
Texas Roadhouse Inc. saw little impact on traffic and mix from its most recent 3.2% menu price hike, executives said on a first-quarter earnings call.

Texas Roadhouse sees little customer push-back after price hike

Recent 3.2% menu price increase produced little impact on traffic and mix, CEO Jerry Morgan says on Q1 earnings call

Texas Roadhouse Inc. recently raised menu prices again but saw little consumer reaction, executives said Thursday.

The Louisville, Ky.-based casual-dining company, which also owns the full-service Bubba’s 33 and the fast-casual Jagger’s concept, has been raising prices to deal with commodity inflation, which it expects to be 12% to 14% for the full year. Executives spoke about higher costs on a call with analysts after releasing earnings for the first quarter, which ended March 29.

“Several weeks ago, we implemented our previously announced 3.2% menu increase,said Jerry Morgan, CEO of Texas Roadhouse. “And to date, we have not seen a negative mix or traffic reaction. That said, we know the consumer is feeling inflationary pressures, so we are closely monitoring spending patterns.” The brand had taken a 4.2% menu price increase in November.

Tonya Robinson, Texas Roadhouse’s chief financial officer, said the company was maintaining its full-year commodity inflation guidance of 12% to 14%.

“We continue to expect that year-over-year commodity inflation will moderate gradually as we move through the remaining three quarters of the year,” she said, “Even if inflation moderates, the underlying dollar costs for beef and other high-use items will likely still be higher both year-over-year and sequentially.”

Robinson added that Texas Roadhouse continues its tests of new technology in its restaurants, including waitlist functions for customers and pay-at-the-table options that are in about 100 restaurants.

“The goal would be to get that [pay-at-the-table] for the most part rolled out to all stores by the end of the year,” she said. The company has also tested handheld ordering technology, which she was slower in being sampled, and a new kitchen display system, which has been implemented in one new Texas Roadhouse unit and is planned for an existing restaurant later this year.

Morgan said the company expects to open 25 company-owned Texas Roadhouse and Bubba’s 33 units this year and franchisees are expected to open seven Roadhouse locations.

“During the first quarter,” Morgan said, “we opened three company-owned Texas Roadhouses, and our international franchise partners opened an additional two.”

“In terms of 2023, we believe we can lower the impact of permitting and building approval delays, so we are optimistic that we will return to a higher level of openings,” he said.

The new restaurants, including those in smaller markets, are seeing strong sales, he said, “which leads to continued healthy returns on our investments. This gives us the confidence that we will still have a long runway for new Texas Roadhouse locations. Also, we are excited by the sales growth that we are seeing at Bubba's. And we have a team in place as we ramp up development for the coming years.”

For the first quarter ended March 29, Texas Roadhouse’s net income rose to $75.2 million, or $1.08 a share, from $64.2 million, or 91 cents a share, in the same quarter last year. Revenues increased to $987.5 million from $800.6 million in the prior-year period.

Same-store sales increased 16% at company restaurants and 20.4% at domestic franchise restaurants.

Average weekly sales at company restaurants were $132,263 of which 14.8% were to-go sales as compared to average weekly sales of $114,201 of which 22.3% were to-go sales in the prior year, the company said.

About 70% of the to-go business is digital, Morgan said, “and many more of our guests are using the waitlist function.”

On the first day of the fiscal year, Texas Roadhouse completed the acquisition of seven franchise restaurants in South Carolina and Georgia for $26.4 million.

Texas Roadhouse, founded in 1993, has more than 670 restaurants 49 states and 10 foreign countries.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.