Red Robin hits the road with food truck

Red Robin hits the road with food truck

Brand plans 9,200-mile trek as it celebrates 50th year

Red Robin Gourmet Burgers Inc. has hit the road with a nine-state tour in its new “Forever Yummm” food truck, expecting to cover 9,200 miles in three-and-a-half months and offer samples along the way.

The Greenwood Village, Colo.-based casual-dining brand is looking to highlight its burgers and bottomless sides as it begins to celebrate its 50th anniversary. The brand was founded in 1969 in Seattle.

“The fully functional food truck is designed to allow fans to experience all the Yummm and fun surrounding Red Robin's 50th celebration,” said Amy Woolen, Red Robin’s vice president of brand marketing, in a statement. “It's highly approachable and gives people a reason to join in on the fun and celebrate this milestone with us.”

Red Robin's Forever Yummm Food Truck debuted recently at the brand's annual leadership conference.

The truck has started its national tour in Washington State, where the brand began, and will hit Oregon, California and Arizona before heading east to North Carolina and New York. The truck will pass through Michigan and Oklahoma with its last stop in Colorado in early April.

Denny Marie Post, Red Robin’s president and chief executive officer, said: "Through the years, while the restaurant has changed and the menu has evolved, the brand continues to meet the needs of generations because we infuse fun, creativity and innovation into everything we do.”

In addition to the food truck, Red Robin is encouraging consumers to share their version of the brand’s "Red Robin … YUMMM!” jingle. Renditions shared on Instagram and Twitter using the #RR50Contest hashtag from Feb. 1 through March 22 or captured during one of the Forever Yummm Food Truck Tour stops will be featured on www.foreveryummm.com.

Red Robin will also select the top 50 entries with prizes and award one final grand prize of 50 years of Red Robin.

Red Robin has 570 restaurants across the United States and Canada, including Red Robin Express locations.

Contact Ron Ruggless at [email protected] 

Follow him on Twitter: @RonRuggless

TAGS: Marketing
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