Chuck E. Cheese
Chuck E. Cheese, which earlier this month was reportedly seeking a $200 million loan to avoid bankruptcy, introduced birthday-party and family packs at the start of the pandemic. The company also added a delivery-only pizza brand called Pasqually’s Pizza & Wings. Pasqually’s is now a permanent feature of the chain.
The birthday parties to-go are still available from the chain and will be for the foreseeable future as guests warm up to re-entering eater-tainment restaurants. A $5 and under menu is also being continued throughout the summer as well as Afternoon Fun Breaks on the chain’s social-media channels.
Two “packs” were offered by the chain: the family fun pack with two large pizzas, toys, games, and 800 tickets; and the party pack, with two pizzas, a cake, 1000 tickets, 30 play points, goodie bags, cotton candy, a Chuck E. plush toy, tablecloth, plates and napkins.
A Chuck E. Cheese spokesperson declined to comment on whether the packs have been successful.
Where the chain has seen growth is on social media and around programs like Twitch, an online platform where you can stream your own video game as others watch.
The Afternoon Fun Breaks have seen almost 23 million impressions across social platforms to date, according to a spokesperson for Chuck E. Cheese, while the average amount of time viewers spent watching the chain stream Animal Crossing on Twitch is 15 minutes.