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Hooters of America, LLC, is the franchisor and operator of more than 410 Hooters restaurants in 38 states and 24 countries.

Hooters signals growth ahead with appointment of chief development officer

Michael Arrowsmith, who has cultivated and expanded concepts in both the hospitality and home industry, assumes new development role for iconic restaurant brand

Hooters, the original American wing joint, today announced Michael Arrowsmith has joined the company as Chief Development Officer (CDO). In his role, he will oversee the growth of corporate and franchise locations of Hooters and hoots wings by Hooters, in the U.S. and globally. 

“The interest in our brand has never been stronger, and Michael will help drive our growth through company and franchise store development,” said HOA Brands LLC President and CEO Sal Melilli. 

Arrowsmith will recruit franchisees, identify new real estate sites and manage development services such as building design, construction and facilities plus brand standardization prior to the operations phase of the restaurants.

“I’m looking forward to ramping up unit growth and working with our leadership team, motivated multi-unit operators and others who have interest in expanding these concepts both domestically and internationally,” Arrowsmith added.

Arrowsmith has more than 25 years of experience growing companies, building teams, and setting strategy. He has spent his professional career expanding franchise brands and has held senior-level executive positions with leading concepts such as Denny’s, Captain D’s, and Checkers & Rally’s. 

Most recently, as CDO of Pinch A Penny Pool Patio Spa, he revamped and led a family-owned, primarily Florida franchise into new markets in Georgia, Louisiana and Texas. New locations over the past three years have the highest average unit volume since the inception of the brand.

When Arrowsmith arrived at Captain D’s as CDO, the brand had neither established a franchise program nor opened a new corporate location in more than a decade. He built the development organization from scratch, resulting in a pipeline of more than 100 locations, with consistent annual double-digit openings, primarily from new multi-unit franchisees.

Arrowsmith brings a financial background to his new role on the HOA executive leadership team, which is helpful as he demonstrates why Hooters and hoots wings by Hooters are great investments for future franchisees.

About Hooters of America, LLC

Hooters of America, LLC, is the franchisor and operator of more than 410 Hooters restaurants in 38 states and 24 countries. Known for its world-famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then, millions have been liberated from the ordinary at Hooters while enjoying great food, fun, and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters, visit or follow us at or

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