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The Cheesecake Factory in the past few weeks started taking limited reservations, including some made through Yelp.

Cheesecake Factory launches limited reservations, taps Yelp platform

Casual-dining brand allocates some tables for reservations as a guest convenience

The Cheesecake Factory Inc. this year is undertaking a number of new marketing initiatives, including taking reservations through the review platform Yelp, the company said Wednesday.

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