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On the Border names Matt Hood CEO Ron Ruggless

On The Border names new operations chief

Luis Ruvalcaba Jr. joins brand from Peet’s Coffee

On The Border Mexican Grill & Cantina has named industry veteran Luis Ruvalcaba Jr. as chief operating officer, the company announced this week.

Ruvalcaba succeeds former COO Monte Batson, who left the Dallas-based Mexican casual-dining brand last year.

Luis Ruvalcaba Jr.
Photo: On The Border

“We’re thrilled to have Luis join the On The Border Team,” said Matt Hood, On The Border CEO, in a statement. “He shares our company-wide goal of pushing performance forward in strategic ways to deliver sustainable results. Luis will be a tremendous asset in helping us reclaim our position as the leader in Mexican casual dining.” 

Ruvalcaba most recently served as vice president of retail operations at Peet’s Coffee. 

Prior to that, he was CEO, president and chief operations officer at Patxi’s Pizza LLC and worked as a regional vice president of operations with BJ’s Restaurants Inc. He started his career with Chili’s Grill & Bar in the 1990s.

“On The Border is an iconic brand that is poised to accomplish great things in 2019 and beyond,” Ruvalcaba said.

On The Border has more than 150 restaurants in 31 states and Asia.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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