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Bloomin' Brands Inc., parent to the Outback Steakhouse and other brands, has promoted Danielle Vona to chief marketing officer.

Bloomin’ Brands promotes Danielle Vona to CMO

Executive had served as marketing chief for company’s Outback and Carrabba’s divisions

Bloomin’ Brands Inc. has promoted Danielle Vona to chief marketing officer, and she will serve on the executive leadership team, the company said Tuesday.

The Tampa, Fla.-based company, which owns the Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, Fleming’s Prime Steakhouse & Wine Bar and Tender Shack concepts, said Vona will oversee marketing and guide a team responsible for consumer insights, brand marketing, food and beverage development and field marketing.

Bloomin-Brands-CMO-Danielle-Vona.jpgVona, left, earlier held senior marketing positions at PepsiCo and Sonic Drive-Ins. She returned to Bloomin’ Brands in 2019 as CMO for Outback Steakhouse; she earlier served in the same position at Carrabba’s Italian Grill.

“Danielle has been instrumental in the evolution of our marketing strategy, helping us shift to a more effective digital approach,” said David Deno, Bloomin’ CEO, in a statement. “Her consumer-centric expertise will bring renewed insight to the executive team.”

Bloomin’ Brands has more than 1,450 restaurants in 47 states, Guam and 20 other countries.

Contact Ron Ruggless at [email protected]

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