Breakfast all day

Breakfast: It’s what’s for dinner

Consumers want to eat breakfast any time, and operators are responding with flexible menus. The Breakfast Journal is a Supplement to Nation’s Restaurant News and Food Management. Get all of the articles from the November 2015 Breakfast Journal here.

Pancakes for dinner used to be the realm of shift workers, millennials and eccentrics. Today consumers of all ages and backgrounds want to order breakfast items way past 10:30 a.m. In fact, 72 percent of consumers say they wish restaurants would offer breakfast items throughout the day, according to the National Restaurant Association’s 2015 Restaurant Industry Forecast.

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