Cakes and Eggs

Breakfast boom: Winning over baby boomers at the morning meal

Baby Boomers are big supporters of breakfast. The Breakfast Journal is a Supplement to Nation’s Restaurant News and Food Management. Get all of the articles from the November 2015 Breakfast Journal here.

They’re the generation that grew up on TV and a steady diet of fast food from the drive-thru. They’re baby boomers, and they love breakfast. But to attract this 75- million-strong group in the morning, officials at market research firm The NPD Group say operators will need to provide more than just the foods boomers crave.

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