Reporter's Notebook
Pizza Hut, Xbox partner for game-based order app

Pizza Hut, Xbox partner for game-based order app


Kurt Kane, Pizza Hut’s chief marketing officer, arrived April 23 on Microsoft’s Edmond, Wash., campus in a replica of the UNSC Warthog from Halo to announce the new Pizza Hut for Xbox LIVE ordering app. (Rod Mar / AP Images)

Couch potatoes could rejoice this week when Pizza Hut announced a new partnership with Microsoft for an ordering app that lets game players order any menu item directly from the Xbox 360.

The app was unveiled April 23 at the Microsoft campus in Redmond, Wash., with more than 2,000 Pizza Hut and Microsoft employees, including Kurt Kane, Pizza Hut’s chief marketing officer, arriving in a UNSC Warthog replica from the Halo game.

The Create Your Pizza app experience can be navigated via Kinect for Xbox 360 hand gestures and voice commands as well as the Xbox 360 controllers.

"The launch of the ordering app for Xbox Live users represents a major milestone for Pizza Hut and sets the tone for ordering capabilities for not only the pizza category, but the entire retail landscape," said Kane.

"With today's avid gamers, entertainment fans, and busy modern families gathering around their TVs as much as they gather around a dinner table, we felt this was a natural next step for Pizza Hut as we continue to own the digital ordering experience for pizza lovers everywhere,” he said in a statement.

Pizza Hut, a division of Yum! Brands Inc., has more 10,000 restaurants worldwide, with more than 6,300 of those in the United States.

Here’s more on the Pizza Hut-Xbox ordering app with Larry Hrby, also known as Xbox Live's Major Nelson:


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