Dunkin’, in its latest collaboration with celebrity Bostonian Ben Affleck, is promoting its newest drink with the help of rapper Ice Spice.
The Ice Spice Munchkins Drink is Dunkin’s Frozen Coffee slush drink with pumpkin flavored Munchkins Donut Hole Treats blended in it. It’s topped with whipped cream and caramel sauce. The Canton, Mass.-based chain said this is the first time it has combined one of its baked goods with one of its beverages.
“I’ve always been a Dunkin’ girl!” Ice Spice said in a press release promoting the commercial. “Collaborating with Dunkin’ and Ben Affleck on this spot was a dream. The drink has a fun twist, a little something in the name for my fans, too. I can’t wait for everyone to try it.”
Dunkin’s chief marketing officer, Jill McVicar Nelson, said in the release that the new item is an attempt to distinguish Dunkin’s offerings from all of the other chains, particularly coffeehouses, that promote pumpkin spice items at this time of year.
“Pumpkin spice season has gotten a bit predictable lately, so we sought help from our friends Ben Affleck and Ice Spice to create a new pumpkin obsession that only Dunkin’ can offer,” McVicar Nelson said.
The commercial debuted on Sept. 12 during the MTV Video Music Awards. It was conceived of and produced by the advertising division of Affleck’s production company, Artists Equity.
It shows Affleck and Ice Spice brainstorming the new menu item.
Affleck most recently appeared in a Dunkin’ commercial in April to promote a coffee-and-doughnut deal.
He also appeared in an ad in January, during the Super Bowl, working at one of the chain’s drive-thru windows.
There are more than 13,200 Dunkin’ locations worldwide. The chain is a subsidiary of Atlanta-based Inspire Brands.
Contact Bret Thorn at [email protected]