Clean Juice announced Tuesday the promotion of Dave Cuff to chief development officer. It is a new role for the juice-bar operator, based in Charlotte, N.C.
Cuff, previously vice president of development, began his new role on Feb. 1. According to a company release, as chief development officer, he will continue to facilitate franchise opportunities, leading the development team which works on lease negotiations, architecture and construction.
“I am passionate about Clean Juice and will do anything to protect and guide this brand,” Cuff, left, said in a statement. “‘Healthy in Body, Strong in Spirit’ is a core value I share with the brand and it thrills me to watch our franchise partners come into the Clean Juice family and develop their locations. To see their excitement when we get ready for their grand opening makes all of the hard work worth it.”
Cuff joined Clean Juice in August 2016 as director of franchising and became vice president of development in January 2017. Prior to working at Clean Juice, he worked for BMW and several pharmaceutical companies.
“Kat [Eckles, co-founder], myself, and the entire Clean Juice family is very proud of Dave and his contributions to the rapid growth Clean Juice has enjoyed,” said Clean Juice CEO Landon Eckles in a statement. “Dave brings an expertise, drive and passion that is un-wavered, and we are confident in his ability to continue the forward momentum we’ve ignited as we enter another year of record-breaking growth.”
The Eckles founded Clean Juice, which is certified organic by the U.S. Department of Agriculture, in 2016. The brand has 149 locations in 26 states, and serves cold-pressed juices, smoothies, wraps, açai bowls, toasts and other items.
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