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13 operators kicking off pumpkin spice season

The popular fall flavor is back earlier than ever

Pumpkin spice season started earlier than previous years with major brands like Starbucks and Dunkin’ Donuts launching beverages flavored with the popular spice blend as early as August. Research shows brands' eagerness to get the fall flavor trending again is likely to pay off. New data from The NPD Group indicates that in 2017, pumpkin spice latte consumers

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