Pumpkin spice season started earlier than previous years with major brands like Starbucks and Dunkin’ Donuts launching beverages flavored with the popular spice blend as early as August. Research shows brands' eagerness to get the fall flavor trending again is likely to pay off. New data from The NPD Group indicates that in 2017, pumpkin spice latte consumers visited establishments serving the beverage twice as many times as other customers, and spent an average of $3 more when purchasing it.
See how operators are capitalizing on the popularity of pumpkin spice drinks and snacks.
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