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Yum lays out plans for Taco Bell

Yum lays out plans for Taco Bell

IRVINE Calif. Taco Bell is aiming to steal market share in the quick-service segment through the introduction of more beverages, more healthful menu items, family dinners and a breakfast platform set for 2012.

At the Taco Bell investor meeting Tuesday, Yum Brands Inc. executives said they plan to grow Taco Bell’s current 3-percent share of the quick-service market to 5 percent with new menu platforms that retain a focus on value, according to research from Joe Buckley

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