IRVINE Calif. Wienerschnitzel is bringing back its “five for $5” deal in June, as well as adding a new 99-cent value menu, chain officials said Tuesday.
The chain is also rolling out two new products: a chili cheese dog with nacho sauce for the recommended price of $1.65 and a “chili chunga dog,” a chili dog wrapped in a flour tortilla and deep fried, for a recommended $1.69.
Initially offered in February and March, the “five for $5” promotion offers five hot dogs for $5. It was so successful, according to the officials, that the 380-unit quick-service chain decided to bring it back.
With increasing pressure on consumer pocketbooks, the value positioning appeals in particular to the 380-unit chain’s core audience of “millennials,” or 18 to 29-year olds, who want a lot of food for little money, said Tom Amberger, vice president of marketing for the Galardi Group, the Irvine, Calif.-based franchisor of the Wienerschnitzel brand.
The Galardi Group is also franchisor for the Original Hamburger, and Tastee Freez ice cream brands.