Why chains pick Columbus, Ohio, as test-market target

Wendy’s, Max & Erma’s and Panera experiment with new prototypes in Midwestern city

Columbus, Ohio-area chains Wendy’s, Max & Erma’s and Panera Bread have found the metro area a good fit for testing new restaurant prototypes. The three chains are experimenting with new designs and remodeled units in the area, which has 1.8 million people in its eight-country region, including 125,000 college students.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.