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Whiskey market gains new popularity, innovation

Whiskey market gains new popularity, innovation

Dave Broom is the author of “The World Atlas of Whisky,” a new book that re-envisions whiskey as the global spirit it has become, defining it not by country or region, but by consumer-friendly “flavor camps” based on each bottling’s primary attributes. We asked him for his thoughts on the state of the whiskey market today.

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