DUBLIN Ohio In support of the new Vanilla Frosty Float Wendy's debuted last month, the No. 3 burger chain is launching a promotional contest in partnership with Nintendo offering customers the chance to win one of 800 motion-sensitive Wii video game systems.
Customers who purchase a Vanilla Frosty Float now through June 30 will receive a special code on the cup. Customers can enter the code at www.FrostyFloat.com to see if they've won a Wii game system, or one 800 Wii games or 800 Wii Points cards that can be redeemed to download games from the Wii Shop Channel.
The Frosty Float is the newest extension of Wendy's Frosty line, which for decades stuck to the Original Chocolate Frosty favored by late iconic founder Dave Thomas. A Vanilla Frosty was added last July. The newest version is a chocolate or vanilla Frosty mixed with soda. The 20-ounce Frosty Float is priced beginning at $1.99.
"Wendy's and Nintendo are dedicated to creating fun, shared experiences for families," said Wendy's chief marketing officer Ian Rowden. "We're excited that in connection with our newest menu innovation - the Vanilla Frosty Float - we're giving consumers an opportunity to win one of the hottest game systems in the marketplace today."
Nintendo Co. Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii system, Nintendo DS, Game Boy Advance and Nintendo GameCube systems.
