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Wendy's inks deals for 60 units in Mexico

DUBLIN Ohio Wendy’s International Inc. said Monday that it has signed development agreements with two new franchisees to open more than 60 Wendy’s locations in Monterrey and Mexico City, Mexico, within seven years.

The operator or franchisor of about 6,600 Wendy’s restaurants worldwide said Mexico is an important international market for development of the No. 3 burger brand. Currently there are about 190 Wendy’s units in Wendy’s Latin America-Caribbean region.

In Mexico, Wendy’s existing franchisee, Wenco-Mexico SA, currently operates 12 restaurants in the northern Mexico cities of Ciudad Juarez and Chihuahua. The new Mexico City franchise is an affiliate of Corpogas SC, one of the largest gasoline and convenience store retailers in Mexico that also operates a chain of fine-dining restaurants and a food commissary facility. The new Monterrey franchise is Grupo Refran, which operates 12 Sirloin Stockade restaurants and was part of the restaurant group that first franchised Applebee’s units in Mexico.

The first new Wendy’s restaurant in Mexico under this deal is expected to open this year, Wendy’s said.

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