Wendy's advertises on digital jukeboxes in bars

DUBLIN Ohio Wendy’s International Inc. has launched an interactive campaign on touch-screen music players in 5,100 bars and nightclubs located within a mile of a Wendy’s restaurant.

The “Core Burger” campaign is featured on the broadband touch-screen media network that San Francisco-based Ecast developed to provide digital music to entertainment venues.

Bar patrons touch the screen to pick a song and also can click on a Wendy’s feature, which shows

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