DUBLIN Ohio Wendy’s International Inc. reported year-over-year, same-store sales gains of 3.1 percent at U.S.-based corporate stores and 2.7 percent at U.S.-based franchised units for the fourth quarter ended Dec. 31.
In December, same-store sales rose 6.1 percent at domestic corporate outlets and increased 5.6 percent at domestic franchised locations — the strongest monthly results in two and a half years, Wendy’s noted.
In addition, Wendy’s said average unit volumes at corporate restaurants reached an all-time high of $1.4 million at yearend.
During the fourth quarter, Wendy’s promoted its 99-cent junior bacon cheeseburger and 99-cent crispy chicken sandwich, introduced its new Double Melt cheeseburgers, and reintroduced its Chicken Club sandwich. Wendy’s also launched a reloadable gift card program in November. The company, which operates or franchises more than 6,600 namesake restaurants, said it would continue to introduce new menu items, and that future quarterly same-store sales results would mirror the positive results of fiscal 2006.
