Wendy’s to review ad agencies

DUBLIN Ohio Wendy’s International Inc. said Friday it would review national advertising agencies to handle its approximately $300 million marketing budget.

Chief marketing officer Ken Calwell said the review is the next phase of a “comprehensive turnaround plan” for Wendy’s, a process that began following the brand’s September 2008 merger with Arby’s parent Triarc Cos. Inc., which brought Calwell and chief executive Roland Smith aboard.


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