DUBLIN, OHIO —Wendy’s International has named Saatchi & Saatchi as the lead agency of record on its estimated $300 million account, replacing McCann Erickson, which had handled creative duties since 2002 and created the “Do What Tastes Right” campaign.
Wendy’s also has given some creative projects to Kirshenbaum Bond & Partners and assigned media planning and buying duties to MediaVest. All of the agencies are based in New York. —Wendy’s International has named Saatchi & Saatchi as the lead agency of record on its estimated $300 million account, replacing McCann Erickson, which had handled creative duties since 2002 and created the “Do What Tastes Right” campaign.
Wendy’s same-store sales for the fourth quarter ended Dec. 31 were up 3.1 percent at U.S. company stores and 2.7 percent at franchised units. For December alone same-store sales rose 6.1 percent, Wendy’s strongest month in two years, according to a Wendy’s financial statement. Wendy’s operates or franchises more than 6,300 Wendy’s Old Fashioned Hamburger restaurants in North America and more than 300 in other parts of the world. —Wendy’s International has named Saatchi & Saatchi as the lead agency of record on its estimated $300 million account, replacing McCann Erickson, which had handled creative duties since 2002 and created the “Do What Tastes Right” campaign.
“Now that a turnaround has taken place in our business, we believe that the timing is right to seek new resources to take our advertising efforts to the next level,” said chief marketing officer Ian Rowden. —Wendy’s International has named Saatchi & Saatchi as the lead agency of record on its estimated $300 million account, replacing McCann Erickson, which had handled creative duties since 2002 and created the “Do What Tastes Right” campaign.