Wendy’s names Kapkan Thaler new ad agency

DUBLIN Ohio Wendy’s International Inc., a division of Wendy’s/Arby’s Group Inc. and parent to the nation’s third-largest hamburger chain, has named the Kaplan Thaler Group its lead creative agency. Kaplan Thaler will handle Dublin-based Wendy’s advertising, media planning, digital marketing and restaurant activation.

Kaplan Thaler was selected after an agency review involving five agencies, including kirschenbaum bond + partners, which had been Wendy’s lead agency

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.