Social media — it’s not just for sharing information, bragging about killer meals or dropping special offers any more. Foodservice companies are using Twitter, Facebook, foursquare, Yelp and other social platforms for everything from battling a competitor’s advertising in real time to improving in-house processes. That was the dish on the topic among chief information officers and other ranking technology executives during the recent FSTEC 2010 Technology Conference & Showcase in Long Beach, Calif.
The FSTEC CIO panel included Gary Johnson, director of information systems for In-N-Out Burger; Charles Lee, chief information officer, Taco Bell; Alan Liddle, technology editor, Nation’s Restaurant News; Brian Pearson, vice president of information systems, BJ’s Restaurants; and Allison Watanabe, vice president of information technology, El Pollo Loco. The moderator was Rob Grimes of Accuvia, who along with Nation’s Restaurant News co-founded FSTEC 15 years ago.
Contact Alan Liddle at [email protected]