Togo’s fires first shot in ‘pastrami wars’

SAN JOSE Calif. First El Pollo Loco went after KFC’s grilled chicken to start the “chicken wars.” Then, the parent to Carl’s Jr. and Hardee’s lobbed an attack on McDonald’s iconic Big Mac, setting off another round of the “burger wars.” Now, the West Coast sandwich chain Togo’s is throwing down the gauntlet.

Over pastrami?

Confident that its hot pastrami sandwich is meatier and better tasting than other chains’ “breadwiches,” the San Jose, Calif.

Register to view the full article

Register to view this article

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.