Taco Bueno rolls out mobile coupons


FARMERS BRANCH Texas Following a test at 80 restaurants in the Dallas area, Taco Bueno, based here, now is accepting systemwide digital coupons from Cellfire Inc. distributed to users of cellular phones and wireless Internet accessible devices.

"Partnering with Cellfire has provided a novel and innovative way to reach our customers," said Scott Terraciano-Spence, vice president of marketing for 187-unit Taco Bueno. "Cellfire offers our guests the convenience

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