Taco Bell said to be revamping its marketing

IRVINE Calif. Taco Bell, in a new turnaround push, is doubling its product introductions, shortening the test process for possible rollouts and issuing coupons for the first time in five years, according to analysts who attended a presentation hosted Wednesday by parent company Yum! Brands Inc.

During the meeting here, officials of the Mexican quick-service chain also reportedly aired plans to use more promotions like this week's World Series-related taco

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