In March 2008, Milford, Conn.-based Subway shook up the sandwich segment with what began as a limited-time offer of any footlong sub for the shockingly low price of just $5.

In a way, it was a return in focus to Subway’s once-signature sub, which over the years had slipped in popularity compared with smaller 6-inch versions. At $5, however, cash-strapped consumers were happy to give the larger sandwich

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