Study: Satisfaction up in fast food, down in casual

ANN ARBOR Mich. The consumer satisfaction gap between quick service and full service narrowed as fast-food restaurants improved over the past year and casual chains lagged, according to a study by the University of Michigan.

The 2008 American Customer Satisfaction Index for quick-service restaurants showed a 1.3-percent increase, to 78 out of 100 possible points. The ACSI for full-service restaurants, meanwhile, fell 1.2 percent, to 80 points. 

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.