Study: Operators will pay more for safer produce

MONTEREY Calif. Restaurateurs are willing to pay more for produce that is guaranteed to be safe, according to research unveiled here Saturday during the Produce Marketing Association’s annual Foodservice Conference & Exposition.

Eighty-nine percent of 510 recently surveyed foodservice operators said they are willing to pay more for guaranteed-safe fresh fruits, vegetables and leafy greens, the research by restaurant, produce and distributor trade groups found. In