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Study: Coffee fans want Starbucks to cut prices; rivals lose fewer guests

SEATTLE Starbucks Coffee customers would be more likely to renew their patronage if the chain lowered its prices instead of adding new menu items. —With the shell-shocked consumer economy posing huge worries for operators nationwide, a new study indicates that lapsed

The financial firm Morgan Stanley & Co.’s survey of 2,500 coffee drinkers found that nearly one-third of

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