Steak n Shake borrows more pages from QSRs’ marketing plan

INDIANAPOLIS The beleaguered Steak n Shake family-dining chain is experimenting with a number of bargain offers that resemble the deals many quick-service chains are using as traffic draws, including snack wraps, a milk shake happy hour and new breakfast items.

The 502-unit chain disclosed plans for those value-oriented initiatives after wielding several other lures that are widely used in quick service, including two double cheeseburgers for a bargain price of

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