Starbucks tries giveaway cards, self-serve to boost traffic

SEATTLE After giving away 8-ounce samples of its new Pike Place Roast coffee, Starbucks is trying to hook more patrons on the blend by offering free 12-ounce cups in select markets.

Inserts this week in the Los Angeles Times, The New York Times and USA Today contained a wallet-sized “Brewed Coffee Card” good for a free 12-ounce cup of Pike Place Roast every Wednesday through May 28. Certain units also are providing the cards to patrons who buy cups of the new

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.