SEATTLE In yet another move to combat declining traffic trends, Starbucks Coffee Corp. is testing a higher-priced premium coffee in a handful of stores in Seattle and Boston.
In Seattle, a 12-ounce cup of “fresh-pressed” coffee is priced at $2.50, which compares with the coffeehouse giant’s regular brew for $1.55. In Boston, the more premium cup is priced at $2.25.
Similar to a French press, an $11,000 machine known as a Clover is used to make the premium brew. Starbucks is also testing a more value-priced $1 refillable cup.
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