Skip navigation

Starbucks eyes high end of QSR market with new line


After years of hitting the snooze alarm, Starbucks Corp. is finally arising for breakfast.

Amid an industrywide scramble to feed the demand for quick morning meals, the Seattle coffee-chain operator is rolling its new breakfast sandwiches into Los Angeles, Boston and other markets at a rapid clip.

The warm sandwiches — Starbucks' answer to the Egg McMuffin — are now in 1,200 locations, up from 225 a year ago. In late January the company started making the

Register to view the full article

Register to view this article

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.