Starbucks details plans to boost traffic

SEATTLE Starbucks Corp. said it is taking a number of steps to bolster the chain’s appeal to customers, including the rollout of a new premium brewing system, the launch of a frequent-customer program, and the setup of a social-networking website where consumers can post feedback and provide new product ideas.

The company also said it is discontinuing tests of a $1 “short” size of coffee, which was offered with free refills.

Addressing shareholders at

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