Sonic outlines plan to reverse falling sales

OKLAHOMA CITY Sonic Corp. executives said they have a menu of new food items, value marketing initiatives and service improvements on tap to counter a disappointing loss in the second quarter.

The parent of 3,560 drive-ins posted a net loss of $642,000, or one cent a share, for the Feb. 28-ended quarter, compared with a profit of $8.7 million, or 14 cents per share, in the same period last year, which reflected a 6-cent per-share gain from the early extinguishment

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