Software aiding development at Papa Murphy's, Rita's


VANCOUVER Wash. Papa Murphy's International, based here, and Rita's Water Ice Franchise Co., of Trevose, Pa., both are using geoVue software for development activities.

Kevin King, senior vice president of development for PMI, parent of the Papa Murphy's Take 'N Bake Pizza chain with nearly 1,000 units, said the software's analytic approach "has brought new insight to our development decisions." For example, he said, "geoVue enables us to generate different

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