Smokey Bones taps agency for repositioning push

ORLANDO Fla. Smokey Bones Barbeque and Grill has named Push agency of record as the casual-dining chain prepares to launch a repositioning campaign.

The Orlando-based agency will be responsible for brand planning, creative content for advertising, media buying, promotions, and interactive and website development.

Sun Capital Partners Inc. of Boca Raton, Fla., bought the 73-unit Smokey Bones in December from Darden Restaurants Inc.


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