SHERMAN OAKS Calif. The Red Mango frozen yogurt chain on Tuesday launched a new customer loyalty program that lets customers earn points toward free products.
Dan Kim, Red Mango founder, president and chief executive, said the program is designed to reward customers who are loyal to the brand, which has gone head-to-head against the rival Pinkberry chain, also based in Los Angeles.
The loyalty program comes at a time when the weakened economy has taken its toll on the once-hot fro-yo industry. Both Pinkberry and Red Mango have seen store closures in the Los Angeles area, where the recent craze for the tart yogurt with fresh fruit got its start. Also closing are many of the independent yogurt shops that popped up throughout the metropolitan area over the past two years.
The Red Mango chain includes 43 stores in California, New York, Washington, Illinois, Hawaii, New Jersey, Nevada and Utah. The company is reportedly planning to open another 40 this year, the same number as in 2008, mostly outside the Los Angeles market.
Members of the Club Mango loyalty program will receive a $5 coupon for every 500 points earned. Guests earn 50 points for joining and 10 points for every dollar spent at Red Mango. Referral to a friend earns another 50 points, and guests can earn 500 points on their birthday. Members also will receive other privileges, such as event invitations and information about promotions.
“Red Mango has extremely loyal customers, and having a program specially created for them has been a goal of ours,” Kim said. “Club Mango helps underscore our commitment to recognizing and giving back to them with none other than the best gift — free Red Mango.”
Contact Lisa Jennings at [email protected].