Q&A: Jim Garcia, El Pinto Restaurant & Cantina

New Mexico’s largest restaurant operation is in the business of making friends

While many restaurants struggled through the recession, New Mexico’s largest operation, the 1,020-seat El Pinto Restaurant & Cantina, thrived by amping up its engagement with guests and tapping social media to enhance the relationship.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.