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Profit-rich breakfast projections inspire chains' menu expansions


Quick-service, fast-casual and full-service restaurants that serve breakfast are challenging each other for market share as more time-crunched consumers eat their morning meals away from home and on the go.

Several major chains are looking for a bigger piece of the breakfast pie by either expanding their breakfast offerings or, like Wendy's, introducing morning menus. Wendy's, which has been testing breakfast in preparation for a planned 2007 rollout, has forecast that

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